Back in 2008 just after the iPhone had received its first major OS revision, I posited that Apple would update its Apple TV to use iPhone OS apps. Nothing of the sort has happenedâ€¦ yet.
But now, with Google TV having just been announced at Google I/O (where its Android platform powers the Apps, the set-top device and remote), there is a new rumor going ’round: the Apple TV will be reborn as a smaller, cheaper box running the iPhone OS, iPhone A4 processor, and cloud-hosted media. Makes sense to me, even two years ago.
With Google, Boxee, Roku, TiVo and many others ratcheting up the iTV fight, Apple will likely re-engage in this space. Their (sad for me) acquisition of Lala would seemingly be focused on how to incorporate the technology/people behind it’s cloud-based storage of media.
Apple already owns the mobile screen in the US (with iPod, iPad, and iPhone) and is doing well on the desktop/laptop screen ownership. Why not the last (and first) screen in nearly every household? Such a move would not only help its current reign, but also extend its gaming footprint into the world of Sony and Nintendo. It would appear to just be a matter of time now…