Questions regarding this Policy should be directed to [email protected].
- What information does Laaker.com collect from you?
- Where do we collect information from you and how do we use it?
- Who is collecting your information?
- With whom do we share your information?
- How can you update or correct your Personally Identifiable Information?
- What are your choices regarding collection, use, and distribution of your information?
- What security precautions are in place to protect against the loss, misuse, or alteration of your information?
- A special note about children’s privacy
- Use of “cookies”
- You should carefully review privacy policies of any third party sites accessible from Laaker.com
- Contacting Laaker.com about privacy questions or concerns
In order to better provide you with numerous products and services, Laaker.com collects two types of information about its visitors: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customized experience while using our site.
Personally Identifiable Information
This refers to information that lets us know the specifics of who you are. Personal information is requested when you send Mr. Laaker your information via personal correspondence. This information might include your name, billing address, shipping address, telephone number, e-mail address, credit card or other payment information, and product details. With this information, Laaker.com can contact and help you out. For a few services, we may collect your personal information on behalf of other merchants and share it with them. If you visit one of our Trusted Partners’ stores, they will independently collect, use and share your personal information in accordance with their own privacy policies. If you have questions about our Trusted Partners’ information practices, please read their privacy policies.
Non-Personally Identifiable Information
This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you look on our site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include the Web site’s Uniform Resource Locator (“URL”) that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol (“IP”) address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (“TCP/IP”) network, such as the World Wide Web. Networks like the web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.
Our primary goal in collecting personal information is to provide Laaker.com’s visitors with a superior customized online experience.
Limited demographic data is also collected at our site from our third party advertising server, who provides us with the zip code and area code associated with a visitor’s server, along with pages viewed on our site. We review the actions of the Laaker.com visitors on an aggregate basis to determine customers’ preferences. Laaker.com does research on our visitors’ demographics, interests, and pages viewed based on the information provided to us during ordering, a promotion, from our server log files, from contests, drawings or surveys. We will use this data to tailor the visitor’s experience at our site, to improve our marketing and promotional efforts, to statistically analyze site use, to improve our product offerings, and to customize our Site’s content, layout, and services. We receive summary, but not individual, reports from our third party ad server, which tells us how many ads were presented and clicked upon.
We may also share your personally identifiable information with third parties who provide services to us, our customers and web site visitors. Those third parties include authorized contractors, temporary employees and consultants and other companies working with us (collectively, “agents”). Where we believe it to be appropriate (in our sole discretion), we will ask our agents not to disclose or use your personal information for purposes other than to provide services to you or Laaker.com.
We gather information in the following ways:
Contests and Sweepstakes
When you enter a contest or other promotion, we may ask you for contact information such as your name, address and e-mail address in order to administer the contest, to send you promotional e-mails, notify winners and make the winners’ list publicly available pursuant to certain states’ laws. Your consent to such promotional use and disclosure of this information is a condition of your participation. As a condition of receiving any prize, you will be required to submit an Affidavit of Eligibility, for us to ensure that you are eligible to receive the prize according to the Contest Rules.
Newsletters & Promotional E-mails
We offer free newsletters and promotional e-mails as a service to our customers. We will send you newsletters and e-mails periodically posting you on Micah Laaker’s doings.
Contact Information and Third Party Data
If you contact Laaker.com or our customer service representatives by telephone, e-mail or letter, we may keep a record of your correspondence or comments. If you report a problem with our site, we may collect such information in a file specific to you. If you contact us through our feedback area or by calling one of our customer service representatives, we may ask for your name and e-mail address in order to send you a reply. If other users or third parties send us correspondence about your activities or purchases on our site, we may keep the information in a file specific to you.
Our Affiliate Program (Affiliate Connection) is administered by a third party, on a third party’s Web site. Any information collected by them is not governed by this Policy.
In order to keep our knowledge flowing, we display advertisements. By knowing a little about you, Laaker.com will be able to deliver more relevant advertisements and content to you in the form of targeted banners and promotions. For example, advertisers give us an advertisement and tell us the type of audience they want to reach (e.g., buyers of Palm Pilots). Laaker.com takes the advertisement and includes it in a Laaker.com e-mail to prior customers meeting that criterion. We may also have our third-party advertising server display ads linked to certain search terms that you have entered, or to certain pages that you are viewing. In this process, advertisers never have access to individual account information; only Laaker.com has access to individual’s accounts. Additionally, Laaker.com may share aggregated data with advertisers.
We also track customers’ traffic patterns throughout their online session, including which pages a customer views while using the site. This information is ultimately stored in the form of store categories, and, in some cases, specific URLs. We use your IP address to diagnose problems with our servers, software, to administer our site and to gather demographic information.
We may share aggregated statistics about pages viewed on our site, sales and other shopping information with third parties.
Fulfillment: The information collected by Laaker.com is used only for the limited purposes of processing orders, keeping you informed about your order status, for statistical purposes, for improving our site and its performance, to serve ads, and to notify you of products or special offers that may be of interest to you. We will disclose your Personally Identifiable Information to third parties to charge your credit card, fill your order, deliver your order, provide customer service, provide you with credit and deliver promotional e-mails to you from Laaker.com. For example, we must release your credit card information to the card-issuing bank to confirm payment; and release your address and telephone information to the delivery service to deliver products that you ordered.
Other Parties: We do not sell, trade, or rent your personal information to others. We may provide Non-Personally Identifiable Information about our customers’ sales, traffic patterns, and related site information to third party advertisers, but these statistics do not include any Personally Identifiable Information. We may release account information when we believe that such release is reasonably necessary to enforce or apply our Terms and Conditions or to protect the rights, property, and safety of Laaker.com, our users, or others. If customers do not pay us for products ordered, we may submit their account information to a third party collection agency. Ad Servers and Advertisers: Our ad servers have permission to use their cookies’ identification numbers and internal web site tracking features to serve ads on our site and to collect aggregated information to create statistics about our customers and visitors, traffic patterns, and related site information to third party advertisers. In the event that our ad server collects any personally identifiable information on our behalf, it will not be used by them or disclosed to any third parties.
Compliance with Service of Process or Law Enforcement: Occasionally Laaker.com may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation. Laaker.com fully cooperates with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.
We believe you should have the ability to update the personal information that you have provided to us. To update your information, please email your new information to [email protected].
We may from time to time send you e-mail or other communications regarding current promotions, specials and new additions to the Laaker.com site. You will receive this email as a benefit, not as a right or choice.
At Laaker.com you can be assured that your personal and account information is kept by Mr. Laaker. Our Palm Pilot software backs your information up in case the device is ever stolen.
You must be at least 13 years old to have our permission to use this site. Our policy is that we do not knowingly collect, use or disclose Personally Identifiable Information about visitors under 13 years of age, and that we look down on your for being too young to drive, vote, or pay income taxes.
The engineers at Laaker.com have no idea how to install cookies on your machine; therefore, no cookies are being intentionally installed on your machine by Laaker.com.
We use an outside ad serving company to display banner advertisements on our site. As part of their service, they place a separate cookie on your computer. Laaker.com does not provide our third-party ad server with any of your Personally Identifiable Information or information about your purchases. Third party ad servers do collect and use Non-Personally Identifiable Information about you, such as your IP address, browser type, the URLs from which they came, domain types (e.g., .com), operating system, the country, the server your computer is logged onto, where the computer their servers are logged onto are located, the pages of our site that visitors viewed during their visit, where an ad was placed on a specific web site page, the time and date particular ads were served, the area code and zip code associated with your server and whether you responded to a particular ad.
Our third-party ad server will occasionally use outside agents, whose computers will serve ads on our site in the same manner and under the same conditions as above. In addition, other ad serving companies or advertisers may place banner ads on our site in the same manner as above, but we do not disclose to them any Personally Identifiable Information.