I recently signed up for TurningArt, a ‘Netflix for fine art,’ if you will. (Basic premise: subscribe to get new artwork of your choosing via a queue every 3 months in a provided frame, and each artwork ‘rental’ earns you credits to purchase any of the pieces at a discount.) Great concept, and I was happy to get my first piece just the other day.
But what was the name of that piece? I can’t remember it.* I’m telling everyone who’s seen the art since we installed it about the service itself, but I’d also like to tell them about the piece I’m showcasing. As such, I have a simple proposal for the TurningArt team.
With every piece that is sent to your home, include a tiny paper label to affix beneath the work (à la a museum’s under-art label) with both a description of the piece and a QR code linking to the piece online. I would assume such a label would contain the following info:
- Title of the artwork
- Artist name
- Price tag for outright purchase
- QR code
Ideally, the QR code would be embedded with the displaying user’s referral ID to not only track who’s driving subscriptions/sales, but also credit them per their existing referral system.
In turn, this solution a) helps TurningArt drive new sales/subscribers, b) helps artists drive fans (and possible sales), c) helps users look a little smarter and become ready-made evangelists for the TurningArt service, and d) gives the uninitiated a simple way to get engaged.